Dear media representatives,
for the year 2021, we as a company have our sights set on the future. Not only in the 'Corona context', but especially from the point of view of how the market is changing and what demands the consumer will have and demand in all segments in the future. Looking back at the past summer season 2020, we organised four order platforms at two locations. People appreciated what we did and we received a lot of encouragement from exhibitors and retailers and people who felt "very safe" at our events.
Studies on B2B trade fairs in the state of North Rhine-Westphalia, among others, show that there was no risk of infection at the events. Safe and safe again... Preparations for the upcoming Supreme Order Platforms are in full swing and many of our exhibitors and buyers are actively supporting us.
The Company stands for showroom concepts, which still makes the difference to many large and international fashion fairs. We see ourselves as a B2B communication platform between showrooms/brands and retailers.
We see that the market in the bodywear, beachwear and kidswear segments is relatively stable and the majority of market participants are optimistic about the future. In the Supreme Women&Men segment, the focus is on changing consumer behaviour in the luxury and premium market. A study by Bain & Company, one of the world's leading management and business consultancies, was recently published. It shows that entry-level price points in the luxury and premium segment play an essential role for the new generations, but also the appreciation of special editions and new labels that implement the commitment of the younger generation. It is precisely this generation that our buyers will appreciate in the future and we will do our utmost to sensitise our exhibiting brands and the dealers of all our order platforms to this.
Among other things, we plan to use our social media channels to select labels that have taken up important issues: from sustainable development and production in Europe with a strong focus or special attention on social and racial injustice, which currently moves the new generation.
We look forward to the future and wish you all a Merry Christmas!
The dates for our upcoming winter order platforms:
Friday, January 29th, till Sunday, January 31st, 2021
Saturday, February 06th, till Monday, February 08th, 2021
Supreme Women&Men Düsseldorf
Friday, January 29th, till Monday, February 01, 2021
Supreme Women&Men Munich
Saturday, February 13th, till Tuesday, February 16th, 2021
Kind regards from Munich