Screening and ordering exclusive collections at the supreme, dancing at the homebase and meeting the movers and shakers of the fashion industry - the more than successful cooperation between the munichfashion.company and Michael Schulz of the ACO Modeagentur was the talk of the fashion town Düsseldorf.
A homebase for all players and visitors
The national and international press as well as the buyers and exhibitors embraced the first edition of the homebase powered by supreme, nearby the Kaiserswerther Straße as a central meeting point for get-togethers and events.
From 2 – 4 February 2013, 09.00 – 18.00 representatives of the press, buyers, and exhibitors were able to retreat at the homebase, have a complimentary snack and drink there, and socialize in a quiet environment.
The highlight was the ACO Party powered by supreme with Trunk Shows by Just Cavalli, Frankie Morello and Iceberg on Saturday night. 550 invited guests came to celebrate, marvel, and network. An evening that exceeded all expectations of the organizers: “We were practically overrun by party guests. A huge success! We did not expect this at all,” says Aline Schade of the munichfashion.company.
Host Michael Schulz of the ACO Modeagentur is more than happy: “It was a fantastic evening! We have received a lot of positive feedback and are full of anticipation for the next season. The homebase is a pioneering collaboration between order platform and showroom. We look forward to the summer.”