"You have to exploit the opportunities you're given, and that's just what we did – with immense success. We believe Munich to be the ideal place to close the trade show season. And our exhibitors and buyers seem to share this view." SUPREME GROUP Managing Director Aline-Müller-Schade looks back on a record-breaking fashion event. When additional floor space became available at MTC World of Fashion, the order show organizers decided to expand and present Supreme Women&Men with more collections than ever before. The wide portfolio and atmospheric presentation made the event a true crowning finale of the order season. Exhibitors and buyers alike were highly satisfied.
“Expanding our floor space and, consequently, our portfolio has proven to be the right decision. The great feedback we have received from exhibitors and retailers alike is a testament to that. We believe in Munich as a fashion location and are thrilled to contribute to this positive trend,” said Aline Müller-Schade.
Mirela Stanoiu, CEO of Donna GmbH, shares this view from the buyers' perspective: "I'm deeply impressed. This year, there are exceptionally beautiful collections from top brands, and the exhibitor roster includes many major agencies. I'm also thrilled to find all relevant offerings at one place so I won't have to go all across town to see everything."
CONCENTRATED FOCUS IN THE SHOWROOMS, BUSINESS TALK IN THE VIP AREA
THE SUPREME GROUP invested in this finale of the order season in order to provide a platform for good business to exhibitors and buyers. By adding newly available floor space, Supreme Women&Men was able to offer even more labels, agencies, and collections a home. In total, more than 950 collections by national and international brands, designers, and labels were on display. Exhibitors rated the show a huge success. Urs Göppert, Agency Göppert, stated: "The whole setting is superb, with a great atmosphere and perfect organization. The main focus at Supreme is always on the product, and we were able to attract a lot of new business."
Besides the focused and modern atmosphere in the showrooms, Supreme Women&Men offered trade show participants another great environment for industry talks and orders: the new VIP area, tailored to the needs and requirements of buyers, was a popular spot for all those who wanted to network and talk or take a break from it all.
THE PERFECT PLATFORM AT THE PERFECT TIME AND PLACE
Throughout the four days of the event, the VIP area turned into an industry hotspot where the latest trends and industry news were discussed. "We see an increase in orders over last year, mainly in our core segment fashion, but also for shoes and accessories. Our trade show presents the perfect offering at the right time and place, bringing together just the right people. We are very happy to have hit this sweet spot," said Aline Müller-Schade.
Elke Strbenac, representative for Agent for Shoes & Accessoires, Düsseldorf, comes to the same conclusion: "The show was a huge success. Being here has certainly paid off. Munich is ideally located for an event like this because its easily accessible to visitors from neighboring countries. The exhibitor and buyer portfolio is outstanding. We offer collections "Made in Europe" and need the personal contact at trade shows to set ourselves off against mass merchandise."