Supreme Women&Men Munich, the "Place to be"

09 Aug 2018 Women&Men Share

+ The fashion event organizers’ long-term strategy for their Munich location clearly pays off

Munich, August 2018 – The recently ended latest edition of Supreme Women&Men Munich , on August 4th through 7th 2018, once again proved the continuously increasing significance of Munich as fashion location.

For several years now, Supreme Women&Men marks the finale of the order season. Drawing high numbers of new visitors throughout the four days, the latest edition exceeded the expectations of the organizer The Supreme Group and exhibitors alike.

Aline Schade, Member of the Executive Board, The Supreme Group: “Visitor numbers were already highly satisfactory on Saturday, peaked on Sunday and remained unexpectedly high on Monday, with a strong customer frequency. All in all, many of our exhibitors were able to generate 15 percent new business.”

The Supreme Group’s diligent and consistent event marketing is clearly proving effective. And it’s not just the organizers who proved diligent. Exhibitors and retailers who start off the new season well prepared and ready to tackle all challenges will reap their rewards.

Aline Müller-Schade adds: “Not everyone thrives in this hot weather, but our air-conditioned rooms at MTC made for a great and relaxed work atmosphere.”

An absolute highlight for exhibitors and visitors was the traditional get together at Supreme Homebase in the MTC forecourt on Sunday, which had everyone networking, relaxing, dancing and enjoying great food and cocktails under a starry sky.

Upcoming Supreme Women&Men events:
Düsseldorf                         January 26th through 29th 2019, Bennigsen Platz 1, 40474 Düsseldorf
Munich                               February 9th through 12th 2019, Ingolstädter Str.45, 80807 Munich