The crowds streaming to MTC world of Fashion on the first day of the anniversary edition of Supreme Women&Men Munich were a clear indicator of Munich’s growing importance as a fashion trade hotspot. Retailers from Austria and Switzerland joined buyers from every German federal state in the halls and at the booths of the order show.
The Supreme Group by munichfashion.company, organizers of the event, were as excited as the exhibitors by the considerably increase in visitors.
Many retailers came to Munich to finalize their orders, having had a first view of the collections in Düsseldorf. Much to the delight of buyers and visitors, the collection portfolio in Munich represented a veritable Who's Who of the fashion brand world.
Aline Schade, Executive Director, munichfashion.company GmbH: “We were simply overwhelmed by the high visitor numbers. We thank the many retailers who graced the Supreme Women&Men platform in Munich with their presence. Gratified that we could offer them a comprehensive portfolio of collections, we are now getting ready – together with our exhibitors – to prepare for the upcoming seasons.”
Robert Schröder, Soluzione, Germany: “This stunning success here in Munich came as a bit of a surprise, I must confess. We spent two entire days writing orders and had eight new clients by Sunday night. Buyers virtually had to push their way through to the booths – I haven't seen anything like this in a long time.”
Luca Micco, HORO S.R.L, Italy: “This edition of Supreme Women&Men Munich was our premiere on the German market. We have a very unique and innovative collection with innovative gold prints. At the trade show we had some great talks with buyers. The buyer quality was extraordinary – Supreme Women&Men is definitely the right platform for us!”
Sara Ayare, Steven-K: “We were able to attract 20 new clients in Munich. Of all the trade shows at which we presented our collections this season, Munich was absolutely the highlight. The buyers proved extremely open to new collections.”
Marion Buhrs, buhrs 3.0 agencies: “For us, Supreme Women&Men Munich was a very good event. Clients finalized their orders and responded positively to our positioning at MTC. We will definitely return for the next edition and work on further refining our brands profile.”
Upcoming Supreme Women&Men events:
Supreme Women&Men Düsseldorf, July 22nd through 25th, 2017
Supreme Women&Men Munich, August 5th through 8th, 2017