Supreme Women&Men Düsseldorf – New ways, new challenges

18 Jun 2018 Women&Men Share

The fashion industry is in the midst of a digital transformation that brings great opportunities for dynamic marketplaces. This shift is taking place across virtually all target groups. Offline and online marketing and distribution complement each other, allowing for perfect synergy. Numerous exhibitors have recognized the opportunities involved in this major change. They are ready to explore new horizons.

Our exhibitors support retailers in digitalizing their brands for a successful transition to the digital marketplace. Personal connections at Supreme Women&Men bring the digital and offline worlds together and serve as key contact points.

“The digital transformation is here, there’s no denying it. As a medium-sized business, we, too, will have to reposition ourselves. We’re not only looking at the offline market but keep a close eye at what’s happening online. Both marketplaces are highly relevant to us,” says Aline Müller–Schade, Member of The Supreme Group Executive board.

Supreme Women&Men Düsseldorf:
On July 21st through 24th, 2018, carefully curated and selected labels and brands will present the latest trends at B1 Düsseldorf, Bennigsen Platz 1/Kaiserswerther Straße, kicking of the order season with their portfolio of over 480 new collections.

For the complete list of exhibitors, please visit

More than a firework of fashion, this season’s Supreme Women&Men Düsseldorf will present an explosion of sensory experiences. For the first time ever, The Supreme Group will present a beauty lounge on the B1 forecourt. The motto: radiant beauty in perfect hands, namely, those of leading German plastic surgeon Dr. Atila, well-known through his numerous TV appearances, and his team. Supreme Women&Men Düsseldorf is also proud to partner with WHITE 2 go, ONE DAY CARE, EZEE ENERGY, EMMI-SKIN, and EMMI-DENT. Come join us and indulge all your senses! For more details on the beauty lounge, please visit our website at

A popular staple each season, Supreme Homebase will once again serve as VIP lounge for partners, media representatives, bloggers, influencers, and friends – with WiFi, snacks and drinks to make things cozier and more convenient. Together with our partners FASHION NET & FRIENDS, THE SUPREME GROUP also invites you to our traditional COME TOGETHER on Sunday, July 22nd, 2018 at the Wholesale Flower Market, Ulmenstrasse 222.

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