Supreme Women&Men Düsseldorf Attracts Top Buyers in Large Numbers

26 Jul 2017 Women&Men Share

+ Numerous new retailers came to the order show to view the latest trends

For its 10th-anniversary edition, Supreme Women&Men Düsseldorf, which just closed its doors on Tuesday, July 25th, 2017, boasted strong support from German and international buyers. They took the opportunity to view and order collections from over 480 top fashion labels at the platform.

Exhibitors clearly understand the transformation of the market and have defined their expectations for the order season kickoff in Düsseldorf accordingly. This is why Supreme Women&Men Düsseldorf was all about quality over quantity, though event organizers The Supreme Group by were pleasantly surprised by the strong visitor frequency.

The rate of multiple entries was also high.  Over the course of the order show, more than 25 percent of the visitors returned several times to the event location B1.

Vanessa Jochum of KENNEL & SCHMENGER Schuhfabrik GmbH spoke for many Supreme Women&Men exhibitors when she said: “With GDS discontinued, we explicitly decided on Supreme Women&Men Düsseldorf for presenting our shoes. Our high expectations were not just met but even exceeded: the quality of visitors was exceptional and we were able to win numerous new customers. It was one of our best order shows in a long time!”

Aline Schade, Executive Director: “As organizers, we are very happy with this latest edition of Supreme Women&Men Düsseldorf. Both the visitor frequency and the feedback from our exhibitors have been highly satisfactory. We’ve been particularly excited to hear from our exhibitors that there’s a new generation of young, inspired entrepreneurs starting out in the retail industry. That’s a great development!”

And Mirjam Dietz, Business Development & Communications at The Supreme Group, adds: “Exhibitors came to Düsseldorf with solid expectations, and they weren't disappointed. The quality of visitors was very high.”

LEXUS Germany, The Supreme Group’s new premium automotive partner, not only provided the outstanding shuttle service for Supreme Women&Men Düsseldorf visitors and exhibitors. They also presented a range of their luxury models that met with great interest.

Exhibitors and visitors also enjoyed exclusive treats from premium partner Café Royal as well as the immersive world of Fujifilm instax mini.

Supreme Women&Men Munich opens its gates on August 5th through 8th, 2017 at MTC World of Fashion, House 1 in Munich. The next edition of Supreme Women&Men Düsseldorf is scheduled for January 27th through 30th, 2018.

* Dates to be confirmed.