Supreme Women&Men Düsseldorf

29 Nov 2017 Women&Men Share

The age of empathy

It’s been several busy weeks for Aline Schade and her right-hand woman Vanessa Meier. Demand for exhibition space at Supreme Women&Men Düsseldorf picked up early and the floor plans have already been finalized.

With more than 480 collections on three levels at the venue B1 (Bennigsen-Platz 1, Düsseldorf), the event is booked solid.

Not without reason: more than just an order show and an opportunity to view the latest collections, Supreme Women & Men Düsseldorf gives exhibitors and buyers a platform for interactions with agencies and brands.

Face-to-face meetings and personal interactions are becoming increasingly important. Customer retention and care are key, especially for offline retailers, whose competitive advantage is their personal contact with their customers. It is all about empathy – and The Supreme Group is following this motto.

Aline Schade, Member of the Executive Board: “Human connections are increasingly important in our industry. The empathy involved in understanding another person's wants and needs is key to success. This is true for us as trade show organizers with regard to our exhibitors and visitors, but also for everyone else, especially if you work at the point of sale.”

The upcoming edition of Supreme Women&Men Düsseldorf exhibitor portfolio will include numerous well-known brands as well as many newcomers.

For the complete list of exhibitors please visit

Premium automotive brand Lexus has renewed its partnership with Supreme Women&Men Düsseldorf. They will provide a shuttle service for event visitors and present their latest high-end hybrid car models.

Café Royal will also be part of Supreme Women&Men Düsseldorf again and offer visitors supreme Swiss coffee indulgences with their premium coffee pods.

The Supreme Homebase powered by LEXUS in the heart of the Kaiserswerther Strasse fashion district will once again be located at the forecourt of the event venue B1. For the first time this season, The Supreme Group will also set up a blogger and media lounge at the Homebase – complimentary WiFi access and catering included.

Supreme Women&Men Düsseldorf will open its gates Saturday, 27th through Tuesday, 30th of January 2018 at B1, Bennigsen Platz 1, 40474 Düsseldorf. Opening hours:  January 27th through 29th, 9 am through 6 pm
January 30th, 9 am through 5 pm.