The place where Düsseldorfs fashion world meets up to network and relax, is shifting up a gear. After the tremendous success of the first homebase edition in February 2013, munichfashion.company and ACO fashion agency are going full throttle, winning the title sponsorship of iconic Italian automobile manufacturer MASERATI. Düsseldorf-based brand agency Meyer Waldeck supported the cooperation partners with brand consultation.
“MASERATI has a strong heritage of top driving performance paired with outstanding Italian design,” says Dirk Kremmer, Managing Director Maserati Germany, Austria & Switzerland. “That’s why homebase is an ideal platform for presenting our latest model, the MASERATI Ghibli.”
Fast and furious
Exhibitors, visitors, and media representatives can meet up, relax, network, and enjoy snacks and refreshments at the “MASERATI lounge powered by supreme” throughout the CPD order days from 19th – 22 th 2013. The lounge is located directly in the B1 lobby.
As an extension of the MASERATI lounge, there will be a champagne bar tent in front of B1. Lounge and bar find their culinary equivalent in the “MASERATI club powered by supreme”, the official catering area on B1’s fourth floor, right at the centre of the ordering action.
The scene for the new MASERATI Ghibli is set right in front of B1. In addition, visitors can enjoy the high-class shuttle service provided by six MASERATI luxury brand cars.
Into the scene with ACO
Among the top highlights of the order season in Düsseldorf is the special evening event organised by supreme and ACO fashion agency’s Michael Schulz. On Saturday, July 20th 2013, the B1 lobby will host “supreme presents ACO SUMMERSESSIONS 2013 powered by MASERATI”.
International designers including JUST CAVALLI, ICEBERG, FRANKIE MORELLO, and PIRELLI will present trunk shows of their latest collections for the summer season 2014. “We hope that the event at B1 will be as successful as last season’s counterpart at ACO fashion agency,” states Michael Schulz.
With MASERATI as title sponsor, homebase powered by supreme not only strengthens its position as the hotspot of the Düsseldorf fashion scene, but also proves to be a key event during the fashion city’s order days.