Düsseldorf, November 2012. A loyal “long-distance relationship” has now become a permanent home. In July 2010, Supreme lay down its fashion debut back in the provincial capital. Starting with 200 collections, the ordering platform developed itself into a prestigious, leading trade fair after just a few seasons, and is the focal point for high-end fashion today. In July 2012, Supreme appeared for the fifth time with around 400 collections and, for the next five years, will permanently be attracting interest on the three floors of the B1 in the heart of Kaiserswertherstrasse.
With this, Supreme has set a clear sign to strengthen the fashion site further. “We believe in Düsseldorf and have consciously decided to rent in B1. It is the perfect location. Here, we can showcase the high-class collections in a representative environment and offer our exhibitors an ideal presentation platform”, said Aline Schade from munichfashion.company.
Due to high demand from exhibitors, it is now also possible to use the 4,000 square meters of exhibition space at B1 to rent temporary showrooms throughout the year. For exhibitors, this means that they are not limited to using additional areas only on order days, but may also rent them long term.
Supreme is here to stay in Düsseldorf and has become an established institution for trade. To complete the portfolio, the munichfashion.company team provides an on-site single point of contact and an office at B1 geared towards all-round service for all exhibitors and producers. “We are an all-year-round presence. With the help of our new colleague Meltem Alkan, who deals with both PR communications as well as looks after Supreme, we are very well positioned and can handle the plans around the order fairs even faster”, said Aline Schade.
Uwe Kerkmann, also the head of Economic Development in Düsseldorf, encourages Supreme organizers in their decision: “Supreme’s multi-year commitment makes the importance and strength of the Düsseldorf fashion site significant. In the midst of the order events on Kaiserswertherstrasse, the areas at B1 offer suppliers high quality collections and optimum conditions for shoppers. Together with the other partners, Supreme will also become a new member of Fashion Net Düsseldorf in order to make Düsseldorf an even more attractive order location. We welcome this decision and look forward to an intensive and fruitful collaboration.”