Supreme Kids strengthens position as germany's biggest and most popular kids' fashion trade show

17 Jul 2019 Kids Share

12. - 14.07.2019

The latest edition of Supreme Kids closed on July 14th after three days that brought positive results for exhibitors and visitors, reinforcing its claim as Germany's #1 order platform for kids' wear and accessories.

Munich, July 17th, 2019 – Three days all about kids’ fashion: on July 12th
through 14th
, Supreme Kids Munich once again provided a unique setting for
exhibitors and visitors, confirming its position as Germany’s largest and most
popular kids’ fashion trade show
with constantly high order business.
“Organizing Supreme Kids and feeling that special, familial atmosphere at the event is always a joy. Our exhibitors and the buyers also appreciate the special vibe. Once again, we were fully booked and our exhibitors expressedthemselves deeply satisfied with their results – which makes us very happy, too,” says Supreme Kids project leader Sybille Mutschler.

NUMBER OF EXHIBITORS KEEPS GROWING – EXHIBITOR SATISFACTION CONTINUESLY HIGH

Over 500 German and international collections and 23 first-timers from 13
countries helped make the latest edition of Supreme Kids on July 12th
through 14th
a smashing success.
The rush of visitors started on Friday, the first day of the event. The crowds
perused the stalls at MTC world of fashion in Munich, to the delight of the
exhibitors, whose verdict on the event was positive throughout.
“We enjoyed three great and successful days of Supreme Kids. The response
to our collections was extremely positive; many visitors proved open to new
designs and we were able to generate a lot of new leads” said Sabrina
Rebholz, International Sales Manager and Distribution Management
Assistant at Bondi Kidswear.

Bernd Heldens, Head of Sales Central Europe, Hust & Claire shares Ms.
Rebholz’ positive assessment: “We met all the key partners in the kids’
fashion industry at Supreme Kids,” he stated. “Visitor numbers at our booths
were really exceptionally great. Since 2011, our sustainable label is
represented at the event by Oliver Kühn and his Danish kids’ fashion agency.
I am sure that our current success is due in part to the increasing interest in
sustainable clothing.”
“As the leading German trade show for kids’ fashion, we naturally reflect the
whole range of the industry,” says The Supreme Group Member of the
Executive Board, Aline Müller-Schade
. “We are particularly excited that a
considerable portion of our exhibitors is committed to sustainable standards.
In addition, we represent numerous manufacturers with collections Made in
Europe.”

IMPORTANCE OF SUSTAINABILITY INCREASING

Sustainability is a hot topic in many areas, including fashion. Consequently, it
was also the focus of this edition’s Luna Business Talk. Laure Bertrando
(Corporate Communications & PR Manager, Lässig GmbH), Laura Grosser
(Managing Director, Green Cotton Group Germany GmbH), Maike
Blankenstein (Sales & Marketing Coordinator, Kavat), and Stephanie Essler
(representing the event organizer, The Supreme Group)
talked about “Go
green – how to make your corporate philosophy more sustainable”
. The
discussion was presented by Jamie Proske (Managing Editor B2B, Luna).
New trends, the discussion revealed, include the development of sustainable
HR management standards, work/life balance for families, and the
involvement of CSR departments drawing up bespoke standards. As the
leading German kids’ fashion trade event, The Supreme Group stressed the
importance of exhibitors offering collections manufactured in Europe or
Germany. Their products, which make for a large portion of Supreme Kids’
offerings, boast modern production standards and short shipping routes.
With ever more sustainable labels presented at Supreme Kids, the
organizers’ medium term objective is to list these separately or highlight them in their exhibitor catalogue in order to make them easier to find.

More kids’ fashion events to watch out for:
Supreme Kids: January 24th through 26th 2020, Munich
Supreme Celebration:
May 19th and 20th 2020, Munich

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