18 Jul 2018 Kids Share

13.07. - 15.07.2018

Munich, July 2018Supreme Kids confirms its strong market position this season while Munich shines as fashion and order hotspot. Proof for that are not only the consistently high visitor numbers on all three days of the event – and particularly on Friday – but also the international visitor profile. Buyers from Northern Germany to Italy value the broad portfolio of brands on display at Munich’s MTC world of fashion.

“Supreme Kids is our only stop on the German show circuit. This event covers all our buyers’ needs. That’s why we have customers coming from Austria and as far away as Hamburg, the island Sylt, and Hanover,” says agent Peter Novacek.

Kirsten Bille, Managing Director Bille Fashion Trading (Petrol): “Supreme Kids has proven to be a reliable partner. The buyers here include major retailers as well as other premium clients who only come to Munich.”

On July 13th through 15th 2018, 140 exhibitors presented over 450 collections at Supreme Kids. In SS 2019, kids’ fashion will be vibrant! Colors are key next season, with no boundaries to variety and creativity. Material mixes and combinations – e.g. with denim – play a major part. Another big (and small) thing: matching outfits for “Mom and mini me”.

Aline Schade, Managing Director, The Supreme Group: “Supreme Kids is a wonderful place for new ideas and trends. This huge potential makes Munich such a strong location for designers, retailers, and other fashion industry players. And speaking of locations: Munich is immensely popular and has a great pull on buyers and retailers from many regions."

The Luna Business Talk on influencer marketing drew large crowds on Friday, July 13th 2018. Supreme Kids project leader Sybille Mutschler says: “The impact of influencers in social media is growing, even in the kids' fashion segment. We’re excited that our Luna Business Talk gave visitors and exhibitors the opportunity to discuss this topic in depth.”

The next edition of Supreme Kids is scheduled for January 25th through 27th at MTC world of fashion, House 1 in Munich.*

* Dates to be confirmed.

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