Munich, January 2015 – The fifth edition of Supreme Kids at MTC world of fashion, house 1 in Munich has met everyone's expectations: exhibitors, visitors, and industry professionals were highly satisfied with the order show. All relevant brands and manufacturers took the opportunity to present their latest trends and collections at Southern Germany’s most important kids’ fashion order platform on January 25 through 27, 2015. Major key players of the segment, including Replay, Levis, Pepe Jeans, Sigikid, bellybutton, and Marc O’Polo, were joined by numerous smaller, yet equally important kids’s fashion brands, among them Catimini, Noukies and Blutsgeschwister. The wide range and top quality of the exhibitors underscores Supreme Kids’ high status.
As in previous seasons, this edition of Supreme Kids inspired all participants with its vibrant and positive atmosphere. The buzz of contacts being made, orders being placed, and excitement about the new collections could be felt on all floors. Many exhibitors arrived with a packed schedule and were able to take numerous order meetings right there and then. Sunday was the busiest day this season, which was unsurprising since the event started on a different day of the week than in previous years to accommodate exhibitors who also attended the preceding trade show in Florence.
For the first time this season, Japanese infants’ fashion label Cofuco Baby and L.A.-based Lauren Moshi showed their collections in Germany – clear evidence that Supreme Kids is increasingly being notices by international brands. Many of these research the German trade show landscape very thoroughly before settling on Supreme Kids as their best entry point into the German market.
Many visitor hail from Southern Germany, but the numbers of visitors from other parts of the country, especially Northern Germany, are steadily on the rise. Supreme Kids' platform presents all relevant kids’ fashion brands, a great attraction factor for national visitors. The comprehensive brand portfolio makes ordering more efficient. Supreme Kids also attracted numerous visitors from Austria, Switzerland, and Italy.
The sixth edition of Supreme Kids is scheduled for July 17th through 19th, 2015.
It is preceded by Kids Celebration, the order platform for festive kids’ fashion, May 20th and 21st at MTC World of Fashion, house 1 in Munich.