Discover trends for lingerie and swimwear
Munich, 3 July 2019. – The demands and expectations of customers with regards to body and beachwear have never been higher. As the leading trade fair for this sector, Supreme Body&Beach showcases trends and highlights for the upcoming summer season from the collections of over 450 exhibitors – including many new suppliers, such as A-dam Underwear, Pletix, P.P.H.U Alles with the labels Mama by Alles, Alles Glamour, and Medibra by Alles, Sanddollar, Stella You, as well as fashion agencies Sport & Modeagentur Frotscher, with the labels Banana Moon, Havaianas, and Bali Bali, and agency Bettina Ramin, with the collections Salty Skin and Spinach Mafia, L’unic bathrobes, Le Foglie, and lu Rita Mennoia.
Supreme Body&Beach under new management
The exclusive collections are not the only things new at this trade fair. “Supreme Body&Beach is taking the next step forward under the new leadership of Stephanie Essler,” says Aline Müller-Schade, Member of the Executive Board, The Supreme Group. “Over the last few years, Supreme Body&Beach has become the leading trade fair for this sector in Germany, Austria, and Switzerland. We are certain that Stephanie will continue along this path.” Stephanie Essler is no stranger to the fashion world. She has been working for The Supreme Group since 2016 and has recently taken on the management of Supreme Body&Beach.
B2B Lecture “Employee Motivation” by Yurdanur Steck
The talk by Yurdanur Steck, CEO of Bodywear Consulting, will focus on a topic that is of particular importance for buyers. Under the title “Increase in sales starts with employees”, Yurdanur Steck will share practical tips on the training and motivation of employees. The talk will take place in the afternoon of 22 July. “I’m really looking forward to the Supreme Body&Beach, both as a guest and as a speaker. For one, this trade fair, with its pleasant atmosphere and fantastic exhibitors, is becoming increasingly attractive to me as a buyer. Also, I’m looking forward to sharing valuable tips from my consulting work with my colleagues. Advice and superior customer service is crucial for success at the POS, in addition, of course, to the great products we can order at the trade fair,” says the consultant and fashion expert from Munich.
Get-together at the Bachmair on 21 July
The Supreme Body&Beach will once again provide an opportunity for casual mingling and networking outside of the MTC World of Fashion. On the evening of the first day of the trade fair, 21 July, The Supreme Group invites trade visitors and exhibitors to a get-together at the Bachmair Hofbräu.
The Supreme Body&Beach takes place from 21–23 July 2019 at the MTC World of Fashion, House 1, in Munich – Taunusstraße 45, 80807, Munich.