Supreme Body&Beach: The Sensibility of Sensuality

20 Jun 2018 Body&Beach Share

Lingerie is the expression of a positive lifestyle that appeals to our senses – and what better place for buyers to get sensual inspiration and place their orders that Supreme Body&Beach. The latest edition of this unique fair will open its doors on July 22nd through 24th 2018 at MTC world of fashion, House 1 in Munich. But what do consumers do when looking to buy lingerie? They check online for an overview of the wide range of available offers. And while they may get a glimpse of what the market can provide, the most crucial thing will be missing – individual advice, personal customer support, and the opportunity to touch, see, and experience the products. It is this sensory input that impacts purchase decisions.

Our lives are affected by both the digital and the real worlds. One cannot exist without the other, and the boundaries between the two realms are getting blurred. Some offline retailers now let customers schedule personal appointments in the store online. They have read the signs of the times.

Aline Müller-Schade, Member of the Executive Board The Supreme Group, says: “There are numerous situations in which digital solutions make our lives easier. However, they will never be able to replace personal contacts and immediate experiences.” And Oliver Kabuschat, Supreme Body&Beach project manager, adds: “We want our visitors to see the order platform as an initial spark. Retailers have the chance to browse the latest collections and get inspired.“

Following the overwhelming feedback from exhibitors and visitors at last season’s Supreme Body&Beach, the newest edition will also present a fashion show. Among the participants are labels like DIAMOR, WACOAL, GOTTEX, RED POINT, MARC BITZER, CARL ROSS, NINA VON C., VAN DE VELDE, AMBASSADOR, PARISSIME, GRIMALDI MARE, and BRUNO BANANI. The Supreme Group is proud to invite visitors to the twice-daily catwalk presentation of the latest trends for SS 2019 at the restaurant on level 2 (room 220) on July 22nd and 23rd 2018.

For an up-to-date overview of all brands on collections showing the latest lingerie, beachwear, swimwear, home wear, active wear and loungewear at Supreme Body&Beach please visit us at

On Monday, July 23rd 2018 at 6.30 pm, The Supreme Group invites exhibitors and visitors to our GET TOGETHER with hot and cold Bavarian snacks at Bachmaier Hofbräu.

Supreme Body&Beach will open its gates on July 22nd through 24th 2018 at MTC world of fashion, House 1 in Munich (Taunusstrasse 45, 80807 Munich, Germany). Opening hours: July 22nd through 23rd, 9 am – 6 pm; July 24th, 9 am – 5 pm.

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