The fourth edition of Supreme Body&Beach at Munich’s MTC world of fashion, house 1, continues the order platform’s success. On July 27th through 29th, approximately 375 collections were on display on two floors of the venue. The order platform’s focus was on a wide variety of labels and strengthening its positioning.
Large numbers of buyers and visitors enjoyed a consistently positive order atmosphere on all three days. The number of visitors hailing from Austria and central Germany showed the most pronounces increase.
“We are thrilled that Supreme Body&Beach continues to increase its success from season to season. For four seasons now, Supreme Body&Beach has been positioning itself under the umbrella brand The Supreme Group and receiving highly positive responses from retailers and manufacturers alike. Many of our visitors come from neighboring countries like Austria and Switzerland. For central and southern Germany Supreme Body&Beach is the most important lingerie trade show. But Supreme Body&Beach in Munich is a well-known and established industry show for the northern federal states, too,” says Bernadette Schreimel, project manager Supreme Body&Beach.