On July 22nd through 24th 2018, the latest edition of Supreme Body&Beach once again presented over 480 collections in the segments beachwear, lingerie, and loungewear at MTC world of fashion, House 1 in Munich. The broad portfolio and strong participance of international exhibitors are proof of Supreme Body&Beach’s status as leading order platform in Germany. The latest edition leaves exhibitors, visitors, and buyers alike highly satisfied. Aline Schade, Member of the Executive Board, The Supreme Group: “Fulfilling the needs of the fashion retail industry is one of our top priorities in organizing this event. Lingerie is a segment with a very high potential for personal connections, despite the increased significance of online channels. At Supreme Body&Beach, we provide retailers, manufacturers, agencies and other key players with a real-life networking platform."
Creativity rules supreme! Exhibitors at Supreme Body&Beach pulled out all stops to present their collections in unusual and creative ways. “Our exhibitors never cease to surprise with their exciting ideas and unique decors in support of their collections. Not only their top quality is exciting but also the visual presentation. It is fascinating to see how they manage to create such a high level of emotion and inspire buyers to be thrilled by the collections,” says Supreme Body&Beach project manager Oliver Kabuschat.
The success of Supreme Body&Beach is not least due to its location, Munich, which plays an important role for exhibitors and visitors as well as in the order calendar. Thomas Wolter, Sales Director Sunday in Bed: “We're makers of luxury home and loungewear collections, based in Munich. Supreme Body&Beach is our home turf and the only relevant trade show in Germany we exhibit at. The atmosphere at this event is as great as ever and the buyers once again underscore the premium quality.”
Buyers and retailers also deemed their three days at Supreme Body&Beach time very well – and successfully – spent. Michelle Christ, buyer at Steck – Training & Beratung: “Many of the labels that are relevant for the German market are represented at Supreme Body&Beach, which makes Munich such an attractive location. The fact that we can also be sure to meet all our key contacts here makes this home event an absolute must for us each year. For us, Munich is the logical next stop after the order rounds in Paris.”
The next winter edition of Supreme Body&Beach is scheduled for February 24th through 26th, 2019 at MTC world of fashion, House 1 in Munich.