Supreme Body&Beach Munich - It's the summer of functionalism

27 Jul 2016 Body&Beach Share

24.07 - 26.07.2016

Skies are sunny and summer's finally here – just in time for a display of the latest lingerie and beachwear trends for SS 2017 at Supreme Body&Beach Munich. On July 26th, the eighth edition of the beachwear and lingerie trade show closed its gates after three successful days. A collection portfolio with a stronger international focus, growing visitor numbers, a full-range service package, and a program that catered to exhibitors' and visitors' needs made for an event to remember. Over 480 collections were on display at MTC World of fashion, House 1 in Munich, including many international Supreme Body&Beach first-timers like LULI FAMA from the U.S. and the Belgian label JOSEFFA.

“The unique mix of well-established exhibitors, newcomers, and international labels is drawing more and more buyers who appreciate the diverse portfolio of our Munich order show," says Bernadette Schreimel, Project Manager, Supreme Body&Beach. “This proves yet again that we've succeeded in positioning Supreme Body&Beach as the leading lingerie and beachwear trade show in the German-speaking markets.”

Sunday and Monday were the busiest days at Supreme Body&Beach Munich, and exhibitors were extremely pleased by the strong sales. With visitor frequency at the booths at a maximum, buyers did not insist on fixed order appointments so that all visitors could be served.

Christian Kupke, Sales Manager Sanetta Group: “We always look forward to Supreme Body&Beach in Munich. It’s great to present our collections here because we not only meet and do business with returning customers but also succeed in attracting new buyers. Every single time. I believe that this is due at least in part to the pleasant and familial atmosphere at the event."

Lingerie and beachwear trends for the summer season 2017 continue to bring classic elements such as lace details, floral prints, and bold colors. The following season, however, places strong focus on functionality, with highly versatile items like tunics, jumpsuits, shapewear and active wear – styles that adapt to different occasions. Yet all this functionality never eclipses the fashion aspect.

And functionality can be very sexy: the fashion show at the After Work Party on the night of the second trade show day was proof of that. Labels GOTTEX, TEN, and EVA B.BITZER demonstrated on the catwalk just how well sexiness and function work together. After the show, visitors and exhibitors spent a relaxed evening networking, talking, and enjoying lounge music, fine food, and delicious drinks.

The 9th edition of Supreme Body&Beach Munich is scheduled for February 26th through 28th 2017.

*Dates to be confirmed