While nature outside still struggled to get its spring up, more than 450 labels presented their collections with perfect summer feeling during the latest edition of Supreme Body&Beach at MTC World of Fashion, March 5th through 7th.
The 9th edition of Germany’s leading lingerie order show once again met the highest quality standards – with an equally broad and superior portfolio of German and international top brands, a relaxed and productive atmosphere, and strong influx of industry visitors, who proved as thrilled by the show as the exhibitors.
Supreme Body&Beach project leader Oliver Kabuschat is highly satisfied with the event: “Supreme Body&Beach presented virtually all relevant brands of renowned German and international manufacturers and agencies, offering buyers an outstanding platform for ordering. This concept proved convincing, as evidenced by the increase in visitor numbers from across Germany and the German-speaking markets."
Demand in the segments shape and loungewear as well as large-cup lingerie is clearly on the rise. Labels like ITEM m6 presented the latest trends for perfect silhouettes while Kinga – Lingerie de femme showed push-up bras in uniquely luscious looks and bold colors in cup sizes up to M. JOCKEY chose the platform for a presentation of their extended men's loungewear collection.
On Monday, March 6th, exhibitors, visitors and friends met for the traditional Get Together at Bachmaier Hofbräu. “It was a wonderful night with great conversation, typical Bavarian food, and a great atmosphere”, says Christian Stötzner, The Pacific Fashion Crew, Coop.
This year’s summer edition of Supreme Body&Beach is scheduled for July 23rd through 25th – visitors can look forward to even wider variety of the range on offer such as swimwear and lingerie labels at MTC World of Fashion, House 1 in Munich.