Supreme Body&Beach attracts international brands

27 Feb 2019 Body&Beach Share

Large crowds on Supreme Body&Beach opening day

Munich, February 2019 – Supreme Body&Beach, international order show and key national fashion event, opened on Sunday, February 24th, 2019 at MTC World of Fashion. From the first hours, the crowds streamed into the event venue MTC, House of Fashion, where exhibitors presented their collections on over 10.000 square meters of floor space. With brands from Greece, Belgium, and Switzerland, Supreme Body&Beach once again showed its international profile.

Oliver Kabuschat sums up the first days: “We are really excited about this great start. What makes us particularly happy is that we were able to attract new international clients, e.g. from Greece, Belgium, Italy, and Switzerland. Interest from regional exhibitors also continues to be very high. The floors are filled and we're seeing very satisfied exhibitors and visitors.

Organized by The Supreme Group, Supreme Body&Beach is known for its great ambiance, consistently high visitor numbers, and a perfectly balanced portfolio of high-end products. The winter edition of this semiannual event offers buyers the first opportunity to view and order the latest trends from the FW 2019/20 collections. Supreme Body&Beach presented buyers with an overview of current trends, the latest developments, and new technologies. Visitors could get a first-hand impression of fit and quality.


Models walking the floors made for an authentic presentation of looks and created a special atmosphere for visitors, exhibitors, and buyers conducting scheduled negotiations or just browsing the collections and finding inspiration in a wealth of products from the segments lifestyle, lingerie, nightwear, and beachwear.


Martin Seifried, Head of Marketing & Distribution, Susa: “We have been part of Supreme Body&Beach since the very start. We like the special atmosphere here and the smart floor layout. Supreme Body&Beach has proven to be a reliable and great partner. In particular, we think it is wonderful that Supreme cooperates with the Stars of Lingerie Award.

The Stars of Lingerie Awards were presented Sunday night off site. Another highlight of Supreme Body&Beach was the talk on professional, customer-focused sales and distribution. The talk was presented by Yurdanur Steck, an expert in product placement.


Skiny Bodywear GmbH: “Supreme Body&Beach is the perfect place to generate new business. Here, we can meet many customers at one place. The event has been a great success for us. My personal highlight was seeing our image movie running on the venue’s recently installed ad displays.”

This new promotion opportunity, which will also be available for future Supreme shows, allows exhibitors to show their image videos on large screens in the exhibition halls.


As the key event for trade fairs for lingerie, beachwear, homewear, sleepwear, and terry cloth products, Supreme Body&Beach is the meeting point for the industry – not least due to the long loyalty of its exhibitors.

Doro Sagsoz, owner, Doro di Lauro and Kinga General Agency: “This is the fifth year we've come to Supreme Body&Beach as exhibitors. The overall package is very convincing. The atmosphere here is the best. This is an industry event with an exceptional “feel-good factor”. We have virtually no lulls. Pretty regularly, we have new customers come by, some of them from Austria. We also noticed that there are many visitors from the region. The organizers are highly professional and very focused on their customers’ needs. Even the catering made us really happy.”


Besides placing their regular orders with long-time suppliers, visitors at Supreme Body&Beach can explore new perspectives and find inspirations to expand their range.

“I decided to visit Supreme Body&Beach to get inspiration for my store and order exclusive items. I made some exciting and surprising finds that rounded off my orders from trusted, long-time partners. I was particularly impressed by the floor layout” said a visitor who wishes to remain unnamed.


                      #thesupremegroup #supremebodyandbeach #fashionfair #dessous #mtc

#lingerie #munich #order #placetobe #b2b