The motto of this year's summer edition of Supreme Body&Beach is: "Mission impossible – completed”. These times are extraordinary. Despite high requirements of the authorities and many measures on site, the industry met at the MTC, world of fashion. The Supreme Group as organizer enabled the trade to view an attractive mix of renowned and up-and-coming labels for three days.
With a convincing and above all secure concept for exhibitors and visitors, the Supreme Body&Beach took place as the most important order platform for the DACH region.
"The challenges today are enormous for all of us in the bodywear and beachwear industry. We are delighted that so many exhibitors have drawn a positive conclusion from the summer edition of Supreme Body&Beach. This is very important for us in order to consistently provide a good order platform for the coming season," says Aline Müller-Schade, Managing Director of The Supreme Group.
SUPREME BODY&BEACH – WHAT THE EXHIBITORS SAID
"The fair had a very pleasant and airy atmosphere. I think the alternative possibilities with the waiting lounges, which the organizer came up with here, are great. I am really satisfied and the Sunday was very good for us". (Petra Schöfert, ULLA / GATTINA D. / OSCALITO / EMARARA, Garmisch-Partenkirchen, Germany)
"I was very pleased that the Supreme Body&Beach is taking place. It is simply the only one that takes place like this. We are a Munich label and therefore have home advantage. The requirements for the trade fair itself are really well met by the organizer and great care was taken to ensure that everything is safe. I personally think that's really good. So for me the trade fair was fantastic. (Thomas Wolter, SUNDAY IN BED, Munich, Germany)
"We are very positively surprised that so many customers were there despite the circumstances. Munich is the most important German trade fair for us, especially this season. We are also very happy that it took place at all. Despite the constraints, the organizers have divided the areas with the waiting lounges nicely. We are very satisfied overall". (Marc Bitzer, Managing Director, EVA B. BITZER, Winterlingen, Germany)
"I have been here since the beginning - for 25 years. The fair was originally founded by retailers and has of course grown over the years and become much more professional. It is really well done and the staff is very accommodating. And of course I'm here because I'm glad it's going on. “ (Rolando Vitiello, VITIELLO COMMERCIALE, Munich, Germany)
"The fair was generally great for us. Sure, it's a different situation, but because so many fairs have been cancelled, this is our first fair this summer and it's really great. We are generally very satisfied and we are happy if the fair continues. (Sander Wisselink, LINGA DORE, Dinxperlo, Netherlands)