Yesterday, the latest edition of Supreme Body&Beach, Germany’s leading order platform for the lingerie segment, closed its gates after three successful days. Outside, winter reigned supreme with frosty temperatures while the key players of the lingerie sector, along with promising newcomers, presented the hottest trends for autumn/winter 18/19 at Munich’s MTC world of fashion on February 25th through 27th 2018. With very strong visitor numbers on all three days, the event was a big hit. The success secret of this major trade event: Supreme Body&Beach attracts exhibitors, agencies, retailers, and industry representatives with its broad portfolio of exciting brands, great location, and outstanding service.
Marika Nonn, Key Account Manager for Wacoal Europe, appreciates this combination: “Supreme Body&Beach is the most important trade event of our year. Buyers from all parts of Germany come here to place their orders – not just from Bavaria, but also from the West, East, and North. Visitors are drawn by the wide range of collections they find here – Supreme Body&Beach shows a huge variety of styles and sizes. We are really busy throughout the three days and receive a lot of drop-in clients in addition to our arranged meetings. We’ll definitely be back in the summer!”
Aline Müller-Schade, Member of the Executive Board, munichfashion.company GmbH, says: “In these times of change it is important to provide continuity. Exhibitors and visitors alike value our concept. Nowhere in Germany do they find a broader range of lingerie and related fashion. That’s what makes Supreme Body&Beach so special and such an important event in the buyers’ calendars.”
On Monday, February 26th, the trade show organizers invited exhibitors to their traditional get together for an evening of fun and networking at the PSCHORR Theresiensaal in Munich. Guests enjoyed the wonderful ambiance and stunning view of Munich’s landmark Viktualienmarkt and relaxed with fine food and great music.
Supreme Body&Beach project manager Oliver Kabuschat says: “We want our exhibitors to feel really good at our event. This is why we provide not only a superb work environment at the event but also a fun and relaxing supporting program. We picked this great location in the heart of Munich so that our exhibitors could really enjoy this beautiful city."
This year’s summer edition of Supreme Body&Beach is scheduled for July 22nd through 24th – visitors can look forward to a wide variety of swimwear and lingerie labels at MTC world of fashion, House 1 in Munich. Opening hours:
July 22nd through 23rd, 9 am – 6 pm; July 24th, 9 am – 5 pm.