# POST-VIEW Supreme Body&Beach

27 Feb 2020 Body&Beach Share

* Strong pull of Munich and Supreme Body&Beach continues * Organizers, exhibitors and visitors report successful order business * Commitment, insightful presentations by Bodywear Consulting and traditional get together: connections and continuity are key success factors * New fashion shows featuring Madison Models Munich create immersive fashion experiences and stir longings for summer


Proving its status as a platform that's both firmly established and forward-thinking, Supreme Body&Beach looks back on its successful latest edition and the future of the industry.

“Never underestimate the power of beautiful lingerie … Never underestimate the power of consistency and desire.”

“Just like the fashion market in general, the segments lingerie and beachwear are facing a transformation,” says The Supreme Group executive Aline Müller-Schade. “Despite the challenges brought on this transformation, many beachwear stakeholders also view it as an opportunity. Never underestimate the power of beautiful lingerie … consistency and connections are key success factors for manufacturers and retailers of products that literally touch the consumers' skin.

Case in point: many suppliers have NOOS systems in place, guaranteeing retailers a high degree of flexibility in meeting consumer demand.“

“The annual Stars of Lingerie Awards (“Sterne der Wäsche Awards”) supported by The Supreme Group also demonstrate the close connections and strong ties within the industry,” says Ms. Müller-Schade. „Strong customer focus and a forward-thinking, yet flexible approach are the keys to success in a challenging marketplace, as the overall highly positive response of exhibitors and visitors confirms. Moreover, creative new ideas like the live fashion shows not only fulfil desires but also stir new longings. Never underestimate the power of consistency and desire – they are the core values we have represented here in Munich for 13 years. And they remain the foundation for the compelling experiences we create in cooperation with all the stakeholders at Supreme Body&Beach.”




Supreme Body&Beach Munich reports highly successful order business for the beach and bodywear industry. On February 21st through 23rd 2020, over 500 collections for FW 2020 were on display on two floors at MTC World of Fashion in Munich.

Bringing together all key exhibitors from the lingerie and beachwear segments, combining renowned brands and aspiring new labels, and drawing an even larger number of exhibitors, with an increase in international participants, Germany's leading order platform in Munich once again confirmed its position as the main European order event of the industry.

The presence of the most relevant buyers, the large volume of visitors hailing from all across Germany, Austria, Switzerland, Northern Italy, and several non-European countries, and the consistently positive feedback also support the event’s strong position.

In addition to its highly attractive location – many industry players love Munich (“always worth a trip”) – Supreme Body&Beach once again scored with its winning combination of reliability, consistency, well-founded insights, and creative experiences.

Many exhibitors said they appreciate the close connections to the organizers and the very positive, familiar and close-knit feeling at the event.


Bodywear Consulting expert Yurdanur Steck shared in-depth knowledge and insights on current developments and topics like consumer behavior and market potential in the digital era.

Daily fashion shows featuring Madison Models Munich met with great enthusiasm. Buyers and visitors unanimously declared them to be "vibrant, refreshing and inspiring”, asking that they be continued with increased frequency in the next season.

The friendly, positive atmosphere was also palpable at the traditional get together at Bachmaier Hofbräu, where trade show participants, buyers and visitors met to network and reinforce their positive outlook – never underestimate the power of beautiful lingerie.





“Supreme Body&Beach Munich is without doubt the flagship among German order shows. Service is an absolute priority for the organizers. There are just some very interesting people and buyers here in Munich. That’s why we like this event so very much.”

(Phillip Langer, Sales Manager, PANACHE, Sheffield, UK)


“We have been part of Supreme Body&Beach for fifteen years now. It’s a key event for us because we always meet our Southern German customers here, and lately, also many from Austria. This season, we even had a meeting with a customer from Moscow. We love the atmosphere here, it really is the most beautiful order show and, for us, the second most important one after Paris.”

(Ralf Heinz, RM, Homburg, Germany)


“I have come to this trade show for the first time this season. It is like an order office for us, we made appointments with customers from Southern Germany and Austria. Munich is the perfect location for us; it is convenient for our customers. What I find particularly interesting at this event is that you meet so many different people and styles, from young to very traditional, the full spectrum.”

(Sascha Sterzel, Key Account Sales Manager Bodywear & Hosiery, HUGO BOSS, Metzingen, Germany)


“This is our first time with a larger booth at Supreme Body&Beach. All our German key customers come here to order. To us, it is the most beautiful and nicest of all lingerie trade shows.”

(Sabine Berghaus-Stark and Gabi Lell, LOUIS LOUISA, Regensburg, Germany)


“I meet my exclusive customers here in Munich and have been here for over 20 years. The location here in Munich is very attractive and right in the heart of things. Plus, Supreme Body&Beach is the most beautiful fashion trade show in Germany. One of the biggest advantages here is the broad range of offerings. You'll find anything, from luxury to very affordable pieces.“

(Ralph Schaupp, RS8 FASHION&MORE, Fuchsstadt, Germany)


This is my first time here with my collections. I like the new schedule with the Friday as opening day. As a long-time The Supreme Group exhibitor, I feel closely connected to them and am very happy to be here, too.”

(Patrick Coppolecchia, D-TAILS, Munich, Germany)


“We are strongly committed to Supreme Body&Beach as it is in our view one of the best-attended shows. It draws customers from everywhere, including Northern Germany – Munich is always worth a journey!”

(Alexander Thamm, Account Manager Germany, STICHD, Hertogenbosch, Germany)



JULY 2020 – MUC

The next Supreme Body&Beach is scheduled for July 2020 at MTC world of fashion, House 1, floors 1&2, Ingolstädter Strasse 45 /Taunusstrasse 45, 80807 Munich, Germany.

Please watch this space for the exact date, which will be released shortly.