Open letter

26 Mar 2020 The Supreme Group Share

we as The Supreme Group for the sector

Dear exhibitors, buyers, partners and fellow campaigners,


In this time of global uncertainty, your health, well-being and safety are our top priority. Nevertheless, we wanted to share some thoughts with you on behalf of the management so that you can look ahead without reservation.

First, we are continuously monitoring the progress of Covid-19 and following the guidelines of the WHO and national/local health authorities. Rest assured that we will keep you proactively informed of any new developments. 

Secondly, more than ever, in the midst of this uncertainty, we want to maintain our personal and professional relationships that have evolved season after season.

We believe that our events contribute to the promotion of the fashion business and we would like to inform you that we intend to hold our "The Supreme Group" fairs during the summer season at all costs. We are incredibly lucky to be part of such a strong, tightly knit group and we intend to keep this group high and vibrant.

This also means that we are currently observing all possibilities to host the summer events - be it Supreme Women&Men Düsseldorf and Munich, the Supreme Kids and the Supreme Celebration as well as the Supreme Body&Beach. This is of hight importance for the entire industry. 

Furthermore, we take into consideration all circumstances to evaluate if there will be a postponement of the order dates in all segments and this now depends on many factors. We are in contact with national and international trade fair organisers and other players which dates now might make real SENS. Here it is important to coordinate dates together! Here your personal input is highly appreciated!

Here too, we will keep you regularly up to date!

Our hearts go out to all those affected in our industry and beyond, and we are grateful for your continued support.  If you have any questions or concerns, please contact us. Stay tuned and stay safe.

We are always here for you!


Cordially - your management: Aline Müller-Schade, Corina Klippel and Hartmut Schade