From now on the Company’s activities are focused and marketed under the umbrella brand name “The Supreme Group”. “Supreme” stands for value, leadership and strength – assets which characterise the fair trade events.
Eleven information and order platforms are organised each year – nine in Munich and two in Düsseldorf at permanently rented venues in premier locations for order activities in Munich and Düsseldorf – B1 in Düsseldorf and MTC world of fashion, Haus 1, in Munich.
As a consequence of the launch of “The Supreme Group”, new fair names will be launched:
- Supreme Women&Men Düsseldorf (formerly “supreme”) & Supreme Women&Men Munich (formerly “munichfashion.WoMeN”)
The alignement of Supreme Women&Men as a standardised name for the two trade fairs in Düsseldorf and Munich ensures high recognition levels and a strong impact.
- Supreme Kids (formerly “Kindermoden, Kids”)
- Supreme Body&Beach (formerly “Dessous+Beachwear”)
- New in the trade fair portfolio of The Supreme Group: Supreme Kids Celebration and Supreme Tracht&Country
While “Supreme” will be added to the names of the trade fairs under “The Supreme Group”, the corporate name “munichfashion.company GmbH” will remain unchanged.
The headquarter is located in Munich. All business is handled from here.
The brand-new, striking and up-to-date website navigates the fashion industry through the individual events with the help of new colour codes and symbols: coherent, different, inspiring and right to the point. Informative and ground-breaking, progressive and modern but all at the familiar address: www.munichfashioncompany.de
The Supreme Group team headed by Managing Directors Hartmut Schade and Corina Klippel as well as Sales Director Aline Schade enters the New Year in 2014 with great motivation and a lot of ideas. Aline Schade is also in charge of all trade fairs in The Supreme Group.The core team comprises Rose Latini, International Sales Manager for Supreme Women&Men; Uli Schäfer, Project Manager for Supreme Kids und Supreme Kids Celebration; Bernadette Schreimel, Project Manager for Supreme Body&Beach as well as Martina Westermeier, contact for Supreme Tracht&Country.Uli Schäfer and Bernadette Schreimel also handle third-party trade fairs at the B1 in Düsseldorf and at the MTC world of fashion, Haus 1, in Munich.