With its recently concluded 9th edition, Supreme Women&Men Düsseldorf continues its success story at the hotspot of the German fashion scene. Four days of fashion and networking as well as a significant rise in the numbers of international labels prove Supreme Women&Men’s status as an essential part of the CPD order period.
The positive trend for Supreme Women&Men Düsseldorf became clear from day one – unsurprisingly, as interest in floor space had been strong from the start, allowing The Supreme Group to announce a fully booked venue as early as May. By ingenuously modifying the floor plan, the company created additional presentation space to meet increased demand from exhibitors.
The trade show drew large numbers of visitors on all four days. This success was due not only to the excellent selection of labels and collections The Supreme Group scouted for its retail buyers but also to the unique communication platform Supreme Homebase powered by Maserati, which supports the concept of Supreme Women&Men Düsseldorf.
The order platform continues to develop its international profile with even stronger participation from exhibitors and visitors hailing from abroad. Thus, Supreme Women&Men Düsseldorf has become a German fashion hub for international buyers throughout Eastern and Western Europe as well as Canada.
Following the well-received premiere last year, Supreme Homebase powered by Maserati was once again the popular meeting place for industry players and other guests. Exhibitors, visitors, and buyers relaxed and enjoyed the service in the lounges of Homebase partners alessandro International and Germanwings as well as the bespoke Maserati shuttle service. A large fleet of Maserati models was available for classic shuttle tours as well as individual test drives, letting everyone experience the unique style of the world of Maserati and Supreme.
The highlight of the season came on Saturday night with the event Supreme presents ACO SUMMERSESSIONS 2014 powered by Maserati. Approximately 800 guests joined The Supreme Group and ACO Fashion Agency for a night of great vibes, excellent drinks, delicious food, and thrilling trunk shows by Just Cavalli, Iceberg, Frankie Morello, Trussardi Jeans, and J&C.