Exhibitors’ business results reflect the great success of the Munich lingerie trade show – approx. 435 labels displayed

04 Aug 2015 Body&Beach Share

The sixth Supreme Body&Beach a full success.

The sixth edition of Supreme Body&Beach was a clear success for exhibitors and visitors. From July 26th until the 28th, approx. 435 labels presented the latest lingerie and beachwear trends at MTC world of fashion, house 1 in Munich, drawing a large number of visitors on all three days of the event.

Exhibition space at Supreme Body&Beach was fully booked well in advance, reflecting on the significance the event holds for the entire industry. Supreme Body&Beach has established a position as THE key lingerie exhibition in Southern and Central Germany and is expanding its influence throughout Germany as well as in neighboring countries.

A large number of exhibitors have been returning for many seasons, but there were also numerous newcomers at the sixth edition of Supreme Body&Beach, including the American label Mia Piuma as well as Chiara Fiorini, Cotton Club, Iracema Scharf, Fyne Garments, Perfect Lullaby, Francy von Wuenster, Vince Camuto, and Elise Aucouturier.

For the first time this edition, the Intima Group presented their magazine portfolio at Supreme Body&Beach and welcomed visitors at the Intima Lounge in hall 5.
The trade show is of increasing interest to the publishing house, part of the Network Dessous, a global publisher of magazines and online content dedicated to lingerie, beachwear, tights and hosiery.

Monday night at the traditional Supreme Body&Beach get-together, attending exhibitors had the chance to win a full-page ad in Intima or Sous Magazine. The lucky winner of the ad was the new, Munich-based label Perfect Lullaby.

Most visitors of the order show came from Southern Germany, joined by many from Northern and Central Germany. Munich is also an important fashion hub for visitors from the neighboring states. Accordingly, the number of visitors hailing from Northern Italy continued to rise.

The next, seventh edition of Supreme Body&Beach is scheduled for early 2016. The exact dates will be announced well in advance.