A harmonious trade show concept for traditional fashion in Munich

24 Mar 2014 Share

Munich, March 2014. Supreme Tracht&Country looks back on two successful trade show days. On March 16th and 17th, MTC world of fashion, house 1 was home of the latest trends in traditional and country-style fashion for F/W 2014/15. 

“This was the second edition of Supreme Tracht&Country with The Supreme Group as organizer,” said Martina Westermeier, Project Manager for Supreme Tracht&Country. “The atmosphere throughout the show was great, and exhibitors reported a high number of successful order meeting. This is proof that Supreme Tracht&Country has established itself as a congruous and thriving event. 
Numerous outstanding representatives of this segment based right here in Munich exhibited at the show. In addition, we presented newcomers among the traditional-fashion labels. Last, but not least, the city of Munich is not only surrounded by a beautiful landscape of mountains and lakes, but also has a unique cosmopolitan spirit. It is therefore the perfect location for Supreme Tracht&Country.”

The majority of exhibitors at Supreme Tracht&Country came from Germany, Austria, and Switzerland. The list of labels included Wiesnkönig (as traditional-fashion newcomer), Melega, Franzmünchinger, Munich Couture, Trachtenmoden Hiebaum and Giesswein. The mostly German-speaking public came from Germany, Austria, and Switzerland. German retailers hailed from the south of the country.