International interest in premium kids' fashion continues to grow

24 Jun 2019 Kids Share

Supreme Kids first-timers from 13 countries present the latest trends in newborn to teen fashion at Supreme Kids Munich, July 12th through 14th

Munich, June 24th 2019. In record time, Supreme Kids has evolved into the biggest and most celebrated trade show for kids’ fashion in Germany. Demand for exhibition space continues strong this summer. The latest edition of Supreme Kids will present over 500 German and international collections at Munich’s MTC World of Fashion – including 23 newcomers from 13 countries.

“We are thrilled that despite the current market upheaval 75 percent of our previous year's exhibitors will be back for the latest edition of Supreme Kids, joined by many first-timers," says The Supreme Group executive, Aline Müller-Schade. “Our exhibitors hail from Germany, Austria, Switzerland, Denmark, Eastern Europe and overseas, including Australia, the U.S. and Peru.”

A clear success factor for the event is the strong draw of Munich as a fashion location. The city attracts international premium labels. “We are excited that the numbers of international brands and labels that opt for Supreme Kids and Munich as a launch pad from which to conquer the German market continues to rise,” says Sybille Mutschler, Supreme Kids project leader.

Among the first-time Supreme exhibitors are renowned brands and agencies, including George Gina & Lucy, MarMar Copenhagen, Purekids Wholesale Aps, Tuc Tuc – Canada House and Kaspi – Tejidos Organicos..

The even stronger international profile adds to the uniquely diverse portfolio of Supreme Kids. In addition to premium kids' wear, the biannual trade show offers top buyers a perfect environment for browsing and ordering the latest trends for the upcoming season. A large selection of maternity wear, accessories, loungewear and shoes complements the offerings. 

A regular feature of the event, the Luna Business Talk will be held on Friday, July 12th, at 1 pm (room 202 on the second floor). It will focus on the highly topical question: “Go green – how to make your corporate philosophy more sustainable”. This sixth edition of the Luna Journal Business Talk will be presented by Jamie Proske, Managing Editor B2B.

For more updates on the latest edition of Supreme Kids Munich and a complete list of exhibitors, visit

More kids’ fashion events to watch out for:

Supreme Kids: January 24th through 26th 2020, Munich

Supreme Celebration: May 19th and 20th 2020, Munich