Total seduction

16 Jul 2013 Body&Beach Share
  • total seduction

Dim the lights and hit the music – it’s seduction time in the world of fashion! From femme fatale power to natural allure: lascivious lace, soft colours, and feminine silhouettes invite you to a festival of sensuality – Dessous + Beachwear at MTC Munich.

The summer in the Bavarian capital is going to get sizzling hot, as Munich will once again be home to the latest lingerie and beachwear trends. On July 28 through 30, 2013, 140 exhibitors will present their collections at Dessous + Beachwear, the order platform at MTC Munich.

From breathtaking lingerie to comforable shapewear and cozy nightwear, Dessous + Beachwear presents a wide selection. Beachwear that will make the sea sizzle celebrates the hottest, most sensual, and brightest season of all. “The new collections are adorable. Female customers can look forward to exceptionally beautiful styles that will make them look their most ‘seductive’ in the spring/summer season 2014,” says Bernadette Schreimel, project manager for “Dessous + Beachwear” at MTC.  

4,000 square meters of exhibition space are already booked, exceeding last year’s number of exhibitors and ensuring full booking for both levels of the show. International labels including Passionata, Christies, ELLE MACPHERSON INTIMATES, Calvin Klein Underwear, MARC BY MARC JACOBS SWIMWEAR, PLEASURE STATE, Vero Moda Intimates, Maison Lejaby, Kibys and many others have already committed to show their easy-going summer lingerie and beachwear trends. A first-timer at Dessous + Beachwear is the Danish swimwear label Hanne Bloch.

Visitors on the 2nd level will be able to rest and relax at the new bistro we are setting up due to popular demand. As in the previous year, the order platform will presents two fascinating expert talks by Yurdanur Steck. One of these talks will be open exclusively to producers.

Dessous + Beachwear with a new look

In February 2013, Dessous + Beachwear had its debut under the umbrella brand munichfashion.company. The new order platform exceeded the expectations of organizers and exhibitors alike. The new booth concept was a great success with exhibitors and visitors alike. All-white furnishings and lots of indirect lighting provided an ideal backdrop for more than 400 gorgeous collections.

Experts already consider Dessous + Beachwear as the new leading trade show for body- and beachwear.

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