munichfashion.company GmbH, organizers of Supreme Women&Men Düsseldorf, recorded very high visitor numbers throughout the event. In addition to the traditionally strong Sunday, January 28th, visitor frequency was also particularly high on Saturday, the 27th, and even increased surprisingly on Monday.
Aline Müller-Schade, Member of the Executive Board, munichfashion.company GmbH, commented: “As Heraclitus said, 'there is nothing permanent except change.’ This quote perfectly describes what is happening to our markets right now. All the rules are changing dramatically. Our order shows strive to offer orientation and inspire industry players to embrace that change as well as the opportunities it brings.”
After three exciting days of fashion and business, the latest edition of Supreme Women&Men Düsseldorf closed its gates at B1, Benningsen Platz 1, on January 30th 2018. From January 27th through 30th, exhibitors presented nearly 500 different collections to fashion retailers. Buyers from Germany and the neighboring Europe as well as Russia and beyond came to view the collections and place their orders. Once again, Düsseldorf strengthened its position as international fashion destination, to the delight of organizers and exhibitors.
Mirjam Dietz, Business Developement & Communications, munichfashion.company GmbH, says: “With their broad exhibitor portfolio and wide range of collections, Supreme Women&Men Düsseldorf and Supreme Women&Men Munich eleven days later allow retailers to sharpen their profiles and stand out from the crowd. Isn’t that just what the fashion retail industry needs?”
Gabi Sollereder (Fashion Agents), who exchanged her permanent Düsseldorf showroom for a temporary one at the order show and beyond, adds: “Switching to Supreme Women&Men was the perfect choice! My existing clients are thrilled. They asked me why I’ve waited so long for this step. Honestly, I hadn’t expected this massively positive response. Most importantly, I won numerous new clients. I'm thrilled!”
A favorite among visitors and exhibitors was the press and blogger lounge at the Supreme Homebase powered by LEXUS on the B1 forecourt. A new addition to the event, the blogger lounge was so successful that it has immediately become an event fixture.
The upcoming Supreme Women&Men Munich will be held at MTC world of fashion, House 1 on February 10th through 13th, 2018.
Supreme Women&Men Düsseldorf will be back for the order season SS 2019 on July 21st through 24th at B1, Bennigsen Platz 1.