Supreme Body&Beach Munich

13 Jun 2017 Body&Beach Share

Magic Moments - a new kind of luxury

It’s summertime at MTC World of Fashion, House 1 in Munich: on July 23rd through 25th, Supreme Body&Beach presents the latest trends in lingerie, beachwear, loungewear and bodywear.

It’s promising to be an exciting season.

Luxury is key in the upcoming summer: shiny, shimmering finishes, metallic effects, embroideries, as well as innovative materials and production technologies inspired by the athleisure trend.

With six weeks to go until the trade event opens its gates, the organizers record outstanding bookings – over 460 collections will be on display and represent the trends for SS 18. In addition to halls 1 through 5, exhibitors will also occupy the second level of MTC World of Fashion, House 1.

The trade show’s visitors, most of whom traditionally hail from Germany, Austria, and Switzerland, can look forward to newcomers like Debochado (Germany), Belle Mode (Greece), Dolores Cortés (Spain), Panos Emporio (Sweden), Bergianti & Pagliani (Italy), Jelly Coa (Belgium), and Majawidu (Netherlands). Also debuting this season is the agency Friends of Trends, who will be presenting Coemi Lingerie and Anabel Arto.

The Supreme Body&Beach lineup also includes Gottex/Le Chat, Maryan Beachwear, Felina, Lascana, Chantelle, Fürstenberg, Hanro, Marc O’Polo, Calida, Seavolly, Rm-Exclusive, Pain de Sucre, Skiny, Jockey, Rösch, Calvin Klein, Tommy Hilfiger, Mey, and F1-Generation.
For a complete list of exhibitors please visit www.munichfashioncompany.de.

Aline Schade, Executive Director, munichfashion.company GmbH: “On the occasion of our 10th anniversary, we are particularly pleased that Supreme Body & Beach has become the leading order fair for lingerie, swimwear, lounge and bodywear. In the course of the takeover of trade fairs of the MTC in 2013, we have re-positioned the fair "Dessous Paradies" and developed it as Supreme Body & Beach. This with great success and that motivates us every season of anew. “

“From a very early point, brands and agencies’ demand for exhibition space was high,” says Oliver Kabuschat, Supreme Body&Beach project leader. “This proves that Munich as a fashion location and our trade show have become quite important for the industry. We are sure that our retail visitors will appreciate the comprehensive brand portfolio we’re about to present. What drives us is the goal of being a consistently reliable partner to our exhibitors and to the fashion retail industry.”

In addition to the popular get together where exhibitors, buyers, visitors, journalists, and friends can relax and connect, the trade show will offer a lecture program, the details of which will be released shortly.

Supreme Body&Beach will open its gates on July 23rd through 25th 2017 at MTC World of Fashion, House 1 in Munich (Taunusstrasse 45, 80807 Munich, Germany). Opening hours: July 23rd through 24th, 9 am – 6 pm; July 25th, 9 am – 5 pm.

Back
Top