Mini is bigger

29 Oct 2013 Kids Share
  • Mini is bigge

Little rascals and sweet flower girls, future athletes and roughhousing tomboys, rug rats and explorers – “Kids” in Munich joins many trends in one basic concept: fashion kids will love. Full of colour, joy, brightness and wonder.

A new fashion season brings loads of new fun and games. This year’s Kids features even more style diversity than ever before: pastel dresses like candy puffs, t-shirts in bright fruit colours from raspberry to lime green, and cool, colourful 1970s’ style layered looks. From July 19th through 21st, more than 450 collections will invite visitors to come and play on two levels with a total of 8,500 square metres of exhibition space.

The second floor will host a symbiotic combination of top-level luxury kids clothing and a dedicated “shoe order suite” – a perfect platform for Scandinavian labels in particular. “We want to create new worlds and provide a new booth concept that offers even more convenience. Focusing on different themes and topics, we want to ensure an even better viewing and ordering experience for buyers,” explains Kids project director Uli Schäfer, munichfashion.company.

A dedicated area for Young Denim and Casual 

Among the highlighs at Kids is the dedicated streetwear area for denim lovers and cool styles. Lots of casual outfits, dresses, shirts, and, naturally, classic denim jeans offer versatile choices for young fashion.

Fashion for all age groups

Last season, many visitors and exhibitors were already highly satisfied with the revamped booth and exhibition concept developed by munichfashion.company for “Kids”. The success is due in great parts to the participation of renowned brands including Bellybutton, Nafnaf Kids, Regina, La Perla, Blutsgeschwister Kids, Marini Silvano, Little Boy Star, Little Girl Star, and Lego Kids. This year, they will once again present their latest trends for the summer. And since kids have moms, and moms also have fashion needs, “Kids” will feature maternity fashion, accessories, homewear, and shoes. 

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