Buyers from across Germany and neighboring countries finalize their order season in Munich

09 Aug 2016 Women&Men Share

06.08. - 09.08.2016

The latest edition of Supreme Women&Men Munich on August 6th through 9th drew high-quality visitors. Buyers from all parts of Germany, many of them from the Northern states, took the opportunity to round off their order season in Munich. The numbers of buyers from Switzerland and Austria placing orders at Supreme Women&Men Munich has also increased.

Timo Moormann, owner of Agentur Moormann, said: “Supreme Women&Men Munich is the perfect work platform for us. At Munich, we write the orders we’ve worked to acquire during run-up events, especially at Supreme Women&Men Düsseldorf. In addition to our arranged order appointments, we are very happy to announce that our diverse portfolio of labels succeeds in attracting new customers this time again.”

Supreme Women&Men Munich was living proof that the personal exchange between manufacturers, agencies, and retailers is becoming increasingly important. Many visitors used the event as a communication platform, arranging delivery dates and building on existing partnerships. “The demand for rhythmic delivery dates is increasing,” comments Timo Moormann.

Katharina Müller-Lenz, owner of Katharina Hovmann, enjoyed the lively exchange with her customers: “To me, it’s a privilege to be able to engage in-depth conversations here in Munich with customers who placed their orders in Düsseldorf.” The result of the enhanced conversations: many buyers expand their orders, open their minds to new impulses and show more courage in their selection.

Overall, Supreme Women&Men exhibitors valued Munich as an order destination significantly higher than in previous seasons.

Aline Schade, Managing Director, The Supreme Group: “We are of course very happy to witness Munich’s strengthened position as order location. Retailers take more time to place their orders and tend to postpone their decisions as long as possible. As a result, the focus on Munich as order location increases.”

This season’s traditional After Show Party was held on August 7th at Bachmaier Hofbräu. Exhibitors, visitors, and friends of The Supreme Group enjoyed a relaxing evening with traditional Bavarian treats, great weather and hot music that kept party people on the dancefloor until the wee hours.

The Supreme Group turns 10 in 2017! Since its establishment in 2007, The Supreme Group has written a quite successful story. Having started out with two order shows, organizer munichfashion.company now hosts 11 order events each year, all featuring top fashion labels from Germany and around the globe. The ten-year anniversary of The Supreme Group will be a key focus of its 2017 trade show season.

The upcoming dates* for Supreme Women&Men are as follows:

Supreme Women&Men Düsseldorf: January 28th through 31st, 2017
Supreme Women&Men Munich: February 11th through 14th, 2017

* Dates to be confirmed.

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